Banner advertising – the basics you need to know!
Banners have become the most popular means of advertising on the Internet. You can organize your banner advertising for free through banner exchange programs. If you decided to pay for your advertising it is better to do some research on where your advertising dollars would have the best return.
Here are some terms used in banner advertising:
Impression
One (1) impression occurs each time a banner is displayed on a screen. Also known as a “View”.
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Squeeze Page Optimization
Target top keywords
Make sure that you use your squeeze pages to target the best keywords you have. If you need to do more keyword research to find out the best keywords then do so before getting your squeeze page ready.
Research and incorporate it into your page
Make sure that you do some market research. Learn about effective squeeze pages and incorporate all those ideas into your page.
Build customer confidence
Use your squeeze page to help give your customers confidence in you. You want to make sure that you make them feel at ease with you and that they feel like they can trust in your and your product.
Avoid being too flashy
Do not try to attract with flashy designs and style. That is actually distracting. You will want to avoid anything that can distract from your core message and your core goal.
Don’t exaggerate
People will be able to tell when you are exaggerating. Unless you can back up some huge claim with facts leave it out. It is better to be upfront then try to wow them with lies.
Make the customer feel secure and safe
Let the customers know that you have their safety in mind. Tell them about how safe it is to shop with you and back that up by giving them the proof they are safe.
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Tactics on Converting Visitors into Customers
Keep it simple
Make your website easy to navigate and easy to understand. Do not use confusing set ups and a lot of technical jargon that will only confuse visitors.
Use targeted headlines
Your headline is the one thing that holds the most power on your website. It must be strong or visitors will be quick to leave.
Get rid of distractions
Get rid of flashy banner ads and multiple links off your website. You want to make the visitor stay on your site and focus on what you are selling.
Ask for the sale
It may seem like a given, but it doesn¡¯t hurt to remind you that you have to ask for the sale. People respond much better when you simply ask them to buy your product.
Make it easy to buy
The visitor should be able to clearly find where they need to go to buy your product.
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Make an Offer Your Customer Can’t Refuse
The Offer is, simply put, your statement of what you offer to the buyer in exchange for what you want from them – in most cases, their money.
In making your offer, you have to make them want what you have so much more than the money they have to pay you to get it, that they will quickly do what you ask them to do in order to “seal the deal” and buy from you. Simple as that.
In the 25-question Client Questionnaire I gave you in Lesson 1, your answers to questions #2, 4, 5, 22 and 24 will give you some of the raw material you need to create your offer.
But, before we do that, think about, and then answer these two questions: