Create the killer content in Hub Pages

Guess what sells? Controversy, people are attracted to it. They want to hear it and read it. But, as an affiliate marketer you have to tread a thin line and never cross it.

I use two types of content on hub pages. One is a simple product review page and the other is an informative rich hub page. You need to take different angles when you write your content for both.

Product Review Page Content

I have used product review pages very successfully on hub pages. But, you must keep your ego in check. You do not want to sound like you are promoting a product. You want to sound like an innocent bystander that happened to stumble upon a product and it changed your everyday life.

I always put myself in the reader’s shoes. I always ask a list of questions before I ever begin filling in my content.

1. Who will use this product?
2. Why do they need this product?
3. What problems does this product solve?
4. Who can benefit from this product?
5. What age group will get the greatest benefit from this product?

I answer those questions honestly and then dig into the forums and other means of research and check out what other people are saying. If the product is crap, I want to know. If the product works I want to know. I need to research this product from head to toe, before I ever put finger to keyboard. The more thorough I am in my research the higher quality content I add. I also try and buy the product I am promoting. The quickest way to become an authority is to purchase the product.

Put yourself in the shoes of your readers. Try and gain their perspective, understand how they feel and how you can help them part with their money. They know how bad they want to buy a certain product and they will justify buying it. They justify it buy reading product reviews. People will always make a decision based
on emotion and then try and justify it logically later.

Your readers will come to your hub page with full guard, hoping to find a good reason not to purchase a product. They are fueled by emotion. They really want to buy the product you’re promoting, but they are still trying to justify it logically. Don’t let logic into the equation! You need to be able to write and know enough about a product to fire up their emotions. Tell them how much your product you are promoting did for you. Did it change your life? Tell them.

Don’t let them justify by not buying. The only way you can do this is by researching you product. Sure, you can put up a hub page in minutes and pray for sales. But a much better way and though it takes more time is to know enough about your visitors and products.

Here is a small list of words that will fire off psychological triggers in your readers mind.

• Discover
• Startling
• Secrets of
• The truth about
• New ways
• Bargain
• Breakthrough
• Sensational
• Free
• Revolutionary
• Advice
• Miracle
• Improvement
• Compare

Please use these words conservatively in your hub!

I always like to use them at the close to ensure I get them to my merchant’s page. These words work, do not let any one tell you they don’t!

Information Content

Sorry, but you need to compile research when writing informative content. Informative content is nothing more than adding content to your hub that will convey information to people.

It’s not a product review page!

Take a weight loss eBook for men. You can easily compile some research from the body building forums and plug that into your hub page. You can tell your readers about a certain weight lifting method combined with a certain cardio method and then at the bottom of your hub page. Say something like this, “Hey I have lost
weight and added size to my biceps, all due to the discovery I made. I tried this product off the internet and it really helped me realize my goals, I think you should check it out, if you’re into rapid weight loss.” Check out “GET BIG WITHOUT STEROIDS.” (Fictional name) Now, that is just an example, but that is how I would word it.

Back to controversy, I had a hub page that did quite well. It was focused on an eBook for women’s weight loss. I can say this, I wrote some pretty controversial statements about overweight women. It not only received a ton of negative comments from the readers, it also received a lot of sales. I tried to push them to the edge and let them dangle. I fired up their emotions. I pulled them back a little and guided them to a product that was guaranteed to help them alleviate their problems. Plus I sympathized with them near the end and it had amazing results. It was a controversial article and guess what? It pulled in 4 sales a day from only 45 visitors a day. Before you think controversial topics do not work, they will. I would like to add I used a pen name, a women’s pen name. So yes I acted the part of an overweight woman.

If you do not like going undercover, you do not have to. But, I like making money.

Please remember to research, the more you research the better content you can add. See what terminology people are using in the forums. Same with the advertisers and merchants. You need to indentify with your readers. Connecting to them is a great way to receive killer click through rates.

What is Hub Page?

Recently, more affiliate marketers use the Hub Page as the landing page and advertise in Hooqy Media. In coming up several posts, we will talk about what Hub Page is, how Hub Page generates conversion and how to create a good Hub Page.

Hub Pages are a way for people like you and me to convey information to web surfers. They are simply one page sites that are sub pages of the main site, affectionately named “hubs”.

People all over the world are starving for information and affiliate marketers will not only give them information and top notch content, but hopefully they’ll have a problem that needs a solution and we will provide the solution that alleviates their problem.

You can produce all kinds of content using hubs but as an affiliate marketer Hub Pages will be used to set up one page product review pages or informational rich content. We can also use them to drive traffic to our own web sites, if you have them.

Hubs allow us to reach a wide range of audiences and Hub Pages gives you the power to reach thousands of people in search of information.

Hub Pages are free to use as long as you stay within their terms of service. It is a great resource that you can use to make money online, if used properly!

Hubs offer many choices when creating content filled pages. Each hub allows you to create “capsules”; which is where you will add your specific content.

Hubs have six “capsules” you can use to add content to your page.

• Text – allows you to write in the content you want to add
• Photo – allows you to add images to enhance your page
• Video – allows you to add You Tube videos
• Links – Enables you to offer your readers different links to click thru
• News – You can keep your readers updated on certain events around the world
• RSS – allows you to add RSS feeds to your page
• Comments – allows your readers to add comments about your hub

Hubs also contain two revenue sharing “capsules”.

• Amazon – you can add Amazon products to your hub and share in the revenue with Hub Pages
• EBay – you can add EBay products to your hub and share in that revenue also

One of the problems with Hub Pages is the exit links that are provided by Google AdSense. As an affiliate marketer, you would want your visitors to exit via one of your affiliate links. But, Ad Sense allows them another exit, as does the Amazon and EBay revenue capsules. You do share in the revenue when someone clicks on an ad, but nevertheless, it’s an exit I wish to avoid. I have built hubs for the sole purpose of earning Ad Sense revenue, but they do not earn the same type of revenue as an affiliate commission, usually.

The neat thing about hubs is the ability to move “capsules” around. It takes a simple click of the mouse and you can move “capsules” into any position on the page you desire. You can test different techniques, but usually just an up front product review works best. Add in an image or video, plus a killer RSS feed and you have your very own cash machine.

Christmas is coming, statistic and tips for online business success

Around two month later, the Christmas will come. This is also the busy period for the online shoppers. Hooqy Media also receives more advertisers email about Christmas online promotion. Due to the tight marketing budget, the advertisers make sure their spending which is used wisely.

According to the consumer 2009 Christmas spending result from Burst Media, there is 85.3% of respondents will shop online for preparing their Christmas holiday.

The following is the respondent income segments which will prepare Christmas spending in 2009:

• 29.5% of respondents reporting household income (HHI) of less than $35,000 cutting holiday spending,
• 46.3% of households reporting HHI of $35,000-$75,000
• 31.3% of households reporting HHI of $75,000 or more

Regarding the consumer behavior during Christmas holiday season, the survey finding that:

• 79% say budgeting, and 60% say matched quality to name brands remain leading reasons for the switch to private label.
• 92% of consumers will do grocery store holiday shopping based on sales, discounts, product selection, and in-stock items.
• 23% of shoppers have a gift-giving budget over $799, down 13% from 2008
• 11% more plan on budgeting up to $499 this year for gifts than in 2008
• 71% of consumers will not be giving food as gifts this year
• only 18% will be making their gift purchases without a shopping list.
• An 18% increase in online shopping from 2008 is expected, when only 41% of consumers shopped online.

However, after the advertisers have seen this survey, they still have no confidence. They cannot make the decision. So we recommend they can consider spending small budget for “Black Friday” [the day after Thanksgiving] before the official Christmas promotion. We make sure that taking the advantage of “Black Friday” can help the advertisers to build confidence and awareness.

The Best Competitive analysis tools

compete.com

Provides free information for every site on the Internet including site traffic history and competitive analytics.

Google SKtool -Beta

The new Google Search-based Keyword Tool provides keyword ideas that Based on actual Google search queries

quantcast

Quantcast helps publishers of all sizes understand the composition of their audiences and attract higher advertising rates.

Google Trends

With Google Trends for Websites, you can get insights into the traffic and geographic visitation patterns of your competitors.

Alexa

Alexa gathers Site Stats from a variety of sources to provide key statistics about each site on the web.

The Best Free Online Keyword Research Tools

Google Keyword Tool:

Use the Keyword Tool to get new keyword ideas. Select an option below to enter a few descriptive words or phrases.

https://adwords.google.com/select/KeywordToolExternal?save=save&keywords

Wordtracker

Wordtracker periodically compiles a database of over 330 million search terms which is updated weekly.

http://freekeywords.wordtracker.com/

Quintura

Click the words in the cloud to discover popular search topics or surf the web.

https://quintura.com/

Tocloud

Page To Keyword Cloud Generator takes all the words in a page and converts it into a Keyword Cloud

http://www.tocloud.com/

Kwmap

KwMap.net runs on a multi-gigabyte database of keyword inter relations. You can search all common concepts and you will be presented with related keywords

http://www.kwmap.net/

Semantic Query

Use the Semantic Query Tool from ebay Research Labs to get new Keywords Trends.

http://labs.ebay.com/demos/qnet/

BayEstimator

Extract Keyword Suggestion Data Table from eBay database queries

http://labs.ebay.com/raghavgupta/demoto/to?title=golf%20club%20ball%20nike&origtitle=golf%20club%20ball%20nike&qy=golf

Ebay Research Labs

Extract Keyword Suggestion Data Table from eBay database queries

http://labs.ebay.com/

Adult Keywords

Use the Keyword Tool to get new Adult Keywords ideas

http://www.adultkeywords.com/

Toppaying keywords

Total of Top Paying Keywords in database: 129908 Keywords

http://www.ezyurl.net/toppayingkeywords/

Sitonomy

Sitonomy is a free service that allows developers and designers to find out which technologies are used in a specific blog/site.

http://sitonomy.com/?url=www.hooqy.com

SEMRush

SEMRush can show you keywords for any domain that ranks high enough to be in the top 20 search or Adwords results.

http://semrush.com/

Google SKtool -Beta

The new Google Search-based Keyword Tool provides keyword ideas that Based on actual Google search queries

http://www.google.com/sktool/

Keywordspy

Used for researching competitor keywords and understanding strategies.

http://www.keywordspy.com/

Spider Test Utility

Ever wondered what a search engine spider may see when visiting one of your pages?

http://www.searchwho.com/sw5-spider.html

Four Key Marketing Fundamentals For The Online/Offline Mix

4 main ways of using online marketing as an integrated part of your marketing mix. These include:

1. Lead generation. Getting exposure for your product or service is the first vital key to a successful marketing process.

2. Your sales process. A good sale process educates your prospects on why they should buy from you and educates your customers on why they should buy from you over and over.

3. Your follow up process. If you want a stable thriving business you need to keep educating and following up on your customers after you’ve made a sale. Over-delivering with high quality products and exceptional service also makes it far easier to use the next key..

4. Getting referrals. Your reward for educating your prospects and clients and over-delivering with service and value is a whole pile of very happy people who will be thrilled to talk to others about you.

When you integrate online marketing you can make your business message “go viral” often on auto-pilot with hundreds, even thousands of your customers spreading the word about you.

Now let’s drill down into proven online strategies you can use to power up each of these key areas.

Effect Of Combining Online And Offline Marketing

Any online marketing you add to a brick and mortar business is
simply PART of the sales and marketing process.

When the telephone was first invented it was a huge breakthrough because being able to communicate with your customers by phone is a whole lot quicker than using the telegraph line.

And when telegraph machines and telegraph lines were first invented using the telegraph to contact your customers was a whole lot quicker than sending a message on the pony express.

The biggest mistake you can make is thinking you can make a fortune in business selling products and services online without integrating offline methods or that you can make a fortune selling products and services offline without integrating online methods.

When you combine various elements of online and offline marketing into your prospecting, sales and follow up process the potential for an increase in your profits is exponential.

To put it in more simple language, each time you increase the new customers you bring into your business you also increase the number of customers who will buy from you over and over.

And that can be multiplied by increasing the amount of money each customer spends with you and the number of new prospects they send to your business.

There are 3 main ways to increase the sales and profits in your
business:

1. Get more customers to buy from you.
2. Increase the amount of money your customers spend each time they buy from you.
3. Get your customers to buy from you more often.

Most businesses spend a large portion of their time and money focused on number 1: getting more customers.

But generally speaking there is far more money to be made with far less effort and expense by focusing heavily on improvements in 2 and 3: increasing the amount of money your customers spend and getting them to buy more often.

Also as I’ll show you later when you really take the time to educate and provide exceptional service to your clients you can use that trust and confidence you build to create a steady stream of high quality referrals.

Now let’s take a look at the main ways you can improve your
offline marketing by integrating online marketing into the mix.

PPC Advertising for Maximum Web Promotion

Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of PPC advertising are:

1. You need not be a genius in computer and technology to be able to run this ad campaign.
2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.

Cons of PPC advertising includes:

1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3. Inability to pay for the fees next month would mean removal of your website on the paid listings.
4. This advertising can only be used temporarily because it is difficult to handle in the long run.
5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten “very specific” keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad’s promise – but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

Increasing Sales Through Strategic Internet Marketing

The Internet has now become an important medium for product and service advertisements. Almost every company that can afford print, radio and TV advertisements have also ventured into placing ads on the Internet.

But with millions of websites out there being visited by millions of computer users, how can you make sure that your ad can be seen by your target customers and that your leads will be followed by these users? Here are a few tips.

1. Place an ad on the websites frequented by your target customers. Before doing this, you need to define who will be your target customers. Placing an ad on sites that they usually visit will increase the possibility that your ad will gain the attention and will be followed your target customers.

Also, consider the website’s search engine placement, traffic, external linking and the other ads placed on it. External linking will determine if there are other sites that link to this site. This will mean that people can get to the site where your ad is placed, even if they are browsing a different site. Check if many of your competitors have ads on this site.

2. Placing ads on some sites cost some money. However, there are also sites that can place a link to your site, product or service in exchange of having their link being displayed on your site. This is also true about the newsletters sent by site owners to its mailing list members regularly.

Also, having helpful links placed on your site and having sites link to your pages help in boosting search engine ranking. This is similar to making a statement that your site’s content is important that other sites have links to your web pages.

3. Pay-per-click (PPC) is also a good method in Internet marketing. You will only need to pay for the ad if the link is clicked. If you prefer this method of advertisement, make sure that you are using services that set limits on daily expenses. There are also services that help you determine effective keywords and monitor the PPC results.

4. Choose your domain name wisely. It is still being debated if domain names matter when it comes to search engine placement. Whether it does or not, having product related domain names help consumers remember your domain, that they can go back to your site even without the links.

5. Make sure you have useful content on your sites. While keyword density is important in search engine placement, having useless information or annoying repetition of keywords will not increase your customer’s confidence in your site. It may even affect your sites traffic and can get your site removed from search engines. So make sure that keywords are used strategically.

6. When thinking of keywords, think like your target customers. What do you think are they going to search so they can get to your site? Also, use specific keywords or key phrases. Submitting a single word or a very general phrase to a search engine will not get you to the top of the search results compared to submitting specific keywords that describe your product and services perfectly.

7. Track your ads. Always check how much you have spent on placing links on frequently visited sites and on PPC. There are services that allow you to monitor PPC transactions and how many of these end in sales. You always need to consider if the ads that you have placed on these websites are getting you to your target consumers and if these ads can lead to revenue.

One final tip on marketing products and services, sell the benefits. It will help your marketing strategies a lot if you highlight the benefits of choosing your products and services instead of merely discussing the product specifications. Product specifications may not mean much to customers, unless they know what these stand for (how these specifications affect the quality of the product or service).

Many people say getting to the top of search engine results is difficult since millions of websites exist, which can be using the same keywords. While this is true, this doesn’t mean that your website has to stacked under your competitors’ websites when presenting search engine results. Strategic advertising and linking, together with useful content, can also get you to the top of the search results.

Get Some Smoking Hot Graphics to increase conversion

This may sound so obvious but people are still doing this wrong. I still see people quote how taking the graphics off his sales page actually increased his conversion.

First of all, some people got the point totally wrong… It wasn’t that graphics don’t work. It was that you shouldn’t presume anything, you should always test it yourself.

And secondly, that seminar is 4 years old and the test most likely older.