Top Search Top Twit Top YouTube View 2009

2009 will be ended soon. Do you remember what topics are hit in this year? We summarize “The Most Keywords Search”, “The Toppest Twitter Trending Topics” and “The Most Watched Videos On Youtube”

The Most Keywords Search

Variations of the term Facebook actually accounted for four of the top twenty-five terms, the firm says. “Facebook” itself moved up from the 10th spot in 2008 to the top spot in 2009.

Although MySpace has taken a lot of flack in recent memory, as Facebook has gained popularity, MySpace was still the second most-searched term in 2009, according to Experian Hitwise. It had been the top term for the previous three years.

Following MySpace on the list was Craigslist, YouTube, and Yahoo Mail. “Analysis of the search terms reveals that social networking–related terms dominated the results, accounting for 2.48 percent of the top 300 searches,” a representative for Experian Hitwise tells WebProNews.

“Adding up common search terms — e.g., facebook and facebook.com — Facebook terms accounted for 1.09 percent of all US searches,” he says. “MySpace terms accounted for 1.02 percent, Yahoo terms accounted for 0.95 percent, Google terms accounted for 0.63 percent, and Craigslist terms accounted for 0.62 percent.”

Google was unsurprisingly the top-visited website for the second straight year, accounting for 6.7% of all U.S. visits between January and November 2009, according to Experian Hitwise. Yahoo Mail accounted for 4.44% of visits, followed by Facebook (4.26%), Yahoo (3.36%) and MySpace (3%).

“Adding up common properties — e.g., yahoo.com and mail.yahoo.com — Yahoo! properties accounted for 10.60 percent of all U.S. visits,” the representative says. “Google properties accounted for 9.93 percent, and Facebook properties accounted for 4.26 percent. The top 50 Websites accounted for 39 percent of all U.S. visits between January and November 2009.”

Top Twitter Trending Topics

News Events

1. #iranelection
2. Swine Flu
3. Gaza
4. Iran
5. Tehran

People

1. Michael Jackson
2. Susan Boyle
3. Adam Lambert
4. Kobe (Bryant)
5. Chris Brown

Movies

1. Harry Potter
2. New Moon
3. District 9
4. Paranormal Activity
5. Star Trek

TV Shows

1. American Idol
2. Glee
3. Teen Choice Awards
4. SNL (Saturday Night Live)
5. Dollhouse

Sports (Teams, Events, Leagues)

1. Super Bowl
2. Lakers
3. Wimbledon
4. Cavs (Cleveland Cavaliers)
5. Superbowl

Technology

1. Google Wave
2. Snow Leopard
3. Tweetdeck
4. Windows 7
5. CES

Hash Tags

1. #musicmonday
2. #iranelection
3. #sxsw
4. #swineflu
5. #nevertrust

The Most Watched YouTube Video

For these lists, we looked at view counts of YouTube’s most popular videos this year (in some instances we aggregated views across multiple versions of the same video):

Most Watched YouTube videos (Global):

1. Susan Boyle – Britain’s Got Talent (120+ million views)
2. David After Dentist (37+ million views)
3. JK Wedding Entrance Dance (33+ million views)
4. New Moon Movie Trailer (31+ million views)
5. Evian Roller Babies (27+ million views)

Most Watched music videos on YouTube (Global)*:

1. Pitbull “I Know You Want Me” (82+ million views)
2. Miley Cyrus “The Climb” (64+ million views)
3. Miley Cyrus “Party in the U.S.A.” (54+ million views)
4. The Lonely Island “I’m On a Boat” (48+ million views)
5. Keri Hilson “Knock You Down” (35+ million views)

Then, to determine the fastest rising search terms for each month, we examined the billions of queries that people searched for on YouTube (through December 15):

Fastest Rising YouTube search terms by month (Global):

January: inauguration
February: christian bale
March: the climb
April: susan boyle
May: pacquiao vs hatton
June: michael jackson thriller
July: michael jackson
August: usain bolt
September: kanye west
October: paranormal activity
November: bad romance
December: tiger woods

Fastest Rising YouTube search terms by month (U.S.):

January: obama inauguration
February: on a boat
March: watchmen
April: susan boyle
May: pacquiao
June: michael jackson thriller
July: wedding
August: send it on
September: kanye west
October: paranormal activity
November: adam lambert
December: tiger woods

There are a lot of interesting nuggets in here. The fastest rising U.S. search term in July was [wedding], clearly related to “JK Wedding Entrance Dance,” the third Most Watched YouTube video of the year. And while [michael jackson] was Google’s fastest rising search term in 2009, [michael jackson thriller] was the faster rising search on YouTube. Movie trailers (“New Moon,” “Watchmen,” “Paranormal Activity”) and inspirational moments (Susan Boyle, Usain Bolt) were popular, as were sensational celebrity scandals (Christian Bale, Kanye West and, most recently, Tiger Woods).

Faint Internet advertising Outlook

According to star-telegram.com, internet advertising outlook is reduced for the next four years.

EMarketer now estimates that U.S. advertisers will spend $25.7 billion on the Internet next year — about $2.7 billion, or 10 percent, less than it predicted three months ago.

Search advertising still expands in slowing economy 2009

From theaustralian.news.com.au, the advertisers will be pouring money into search advertising in unprecedented numbers as they look down the barrel of the economic crisis.

“Frost & Sullivan expects this shift will be particularly driven by the slowing of marketing activity as a whole in Australia, with search advertising offering greater cost-effectiveness during the downturn.” The company is projecting search will grow by 18 per cent each year to be worth $1.7 billion by 2012.