Category: Blog

Imagine you’re a real estate agent and you’re trying to attract investment property buyers.

You’ve identified that it’s worth a little more effort to get these buyers loyal to you because they can buy property after property over the years, rent their properties out through your renting service and list their properties for sale through you.

To build credibility in this market and to capture leads you need an enticing incentive…a valuable information product.

So you talk to a successful property investor you know who is also one of your loyal, happy clients.

And together you record an audio interview about how to successfully invest in property in your area.

You cover all the basics…how to choose a property, how to get financing, how to negotiate a contract, how to find good renters, when to sell, how to get the best price when you sell etc.

You can use the audio as an incentive for people to sign up to your email list in your landing page.

The best part of this method is it is very quick.

All you need is either an interview microphone coupled with a computer and free audio recording software like Audacity.

Or you can both be in different houses, different cities, different states, even different countries and record your interview using a free telephone conference call service like FreeConferenceCall.com

The audio establishes you as a leading expert in the real estate field and people listening in are far more likely to call you to buy an investment property, get someone to do the rental management for their property or to sell their investment property.
If you follow up on the audio with good content by email you continue to build credibility (you gain instant expert status), trust and your subscribers will be even more likely to reciprocate by buying from you.

Also keep in mind this method can work to create a high quality information product in nearly any field.

Just find another expert in your field, record an audio interview and you have a product that’s ready to sell with some minor editing.

If you’re a leading expert in your field and you know you can talk in an engaging way for an hour or two you can get someone to interview you with a list of “suggested questions” you give them beforehand.

The amount of time you and your staff can invest in online marketing is endless but the number of hours you have in a day is limited.

So you need to get efficient.

Whenever you start a new business or marketing endeavour you throw a lot of mud around to see what sticks.

So you might try a whole range of online marketing strategies to see which will work for you in your unique business.

The trap many business owners and online marketers fall into is not tracking their results and spraying their focus everywhere.

To get a marketing strategy to really pay off for you it needs tightly focused attention over an extended period of time.

You need to test and experiment and optimize what’s really working for you.

That’s where the 80/20 rule of online marketing comes in.

The numbers vary but 20% or less of your efforts online will often produce over 80% of your results.

Once you get things rolling and you can see where you’re making your money you can start dumping the strategies that aren’t working for you and focus more and more of your time on the strategies that are making you real profits.

Being tightly focused on testing, optimizing and rolling out the most effective marketing strategies is the biggest secret to building your own internet marketing empire.

It’s simple mathematics.

Stop wasting 4/5ths of your time and re-divert all that energy and effort into multiplying the power of your proven strategies.

If you’re disciplined enough to use your time effectively you can create 2-5 times the results in a few months even a few weeks without having to put in any more effort.

It just comes down to doing what works and doing more of it.

Being busy doesn’t make you wealthy in business. Getting results with laser targeted effort does.

Some of our advertisers are interested in collecting more subscribers through our network. Even though they can target the good keywords and channel to their campaign, the most common mistake we see advertisers made is lame offers like “fill your name and email address” or “join our email list” in the landing page.

Why? So you can spam me with an endless barrage of product pitches?

So right from the start you need to have the philosophy that you’ll give anyone who subscribes to your email list the best quality, highly targeted information, gifts and support.

And you need to tell your prospects and clients about the huge benefits of being on your list.

One of the most effective methods is to combine a high value gift with an enticing follow up series of lessons all delivered by email.

For example if you were a real estate agent looking to get more listings you might offer:

1. A report delivered online: 3 Price Killing Mistakes Most Home Owners Make When They Sell Their Home

2. A course delivered by email: 7 Secrets To Getting The Maximum Price When You Sell Your Home (The Insider Secrets Of A Property Investor With 18 Years Experience)

When your prospects sign up for your email you make it clear that you will only send them high quality information and resources designed to help them with the specific topic your email follow up is geared towards.

And you keep that promise.

That will get them excited about sharing their contact details so you can follow up with them and build trust and credibility and educate them about why they should do business with you.

Your part of the bargain is that you deliver high quality content and earn the trust and respect that leads to more sales and getting hired more often.

Remember your clients are “under your protection” and you need to give them the best advice possible.

Advertisers like to create the prominent opt-in forms to generate contact lead. However, they may not satisfy the lead quality. The common complaint from advertisers is that the contact has no response. You need to know one thing. Someone fills out a form on your landing page does not mean that they want to communicate with you immediately. He may only want to receive the information you are sending. So how can you convert this potential lead to sale. The answer is effective follow up system.

The objective of a follow-up system is to get your prospects to move progressively towards greater commitment.

The initial opt-in form on your website as the first ‘hoop’ your lead needs to jump through. Once the lead has jumped through enough hoops and has educated and qualified themselves to a certain point, you then assign the lead to a sales rep for one-on-one follow-up.

This follow up system will increase sales efficiency because your sale representatives will spend time working with qualified, motivated buyers instead of poor fits.

A lead generation magnet is anything valuable you can provide to your prospects in exchange for their contact information. It could be a coupon, free report or whitepaper, demo, subscription, event invitation, or other kind of educational download that you offer in your landing page.

Your magnet should:

• Appeal to your target audience
• Provide a solution to their pains and frustrations
• Have a clear title that conveys value
• Be packaged in a way that is appealing

The right lead generation magnet will attract a steady flow of leads that you can convert into paying customers down the road.

When a prospect visits your landing page, he/she should come away with the sense that you are the expert. Anything less means that they will continue to shop around until they find someone that inspires confidence.

Expertise can take many forms (such as social proof, awards, and testimonials), but the best way to prove that you are an expert is through relevant, readable educational materials. This is real value that you offer to your prospects in exchange for their trust.

Your landing page layout and navigation play a critical role in capturing attention and pulling visitors deeper into the sale. If your navigation comfortably guides the visitor through your landing page, it will be natural for them to stick around. On the flip side, if your layout is distracting or confusing to the visitor, they will probably leave in a hurry. And this is the reason why your landing page has high bounce rate in Google Analytics.

To test your landing page navigation and layout, pretend you are a new prospect and ask yourself the following questions. (Or better yet, find someone who has never seen your site and ask them to answer these questions.)

• Where do your eyes go first?
• What is the most important thing on the page?
• Where do you think you are supposed to go next?
• Are there any distracting or confusing menu items or links that are tempting you to click on them?

The following is one of the good layout & navigation example from Themeforest.net:

Most advertisers mistakenly believe that their advertising campaigns must expose to more people in order to increase sales. Even though we of course want our advertisers to expend more in our network, we also hope them get a better conversion to increase sales through our network. We will debunk the myth how your advertising campaigns can show a better conversion in every ads network.

The secret is simple – improve your landing page conversion rate. A slight increase in your conversion rate can have a huge impact on your sales. And you can do it without a big payroll.

It’s time to educate yourself on conversion strategies and then roll up your sleeves and get to work! You will discover a whole new level of business growth you never thought possible.

There are 11 proven strategies which are the most important things you must do to boost your conversion rate:

1. Use a clear layout and navigation
2. Position yourself as an expert in your field
3. Create a powerful lead generation magnet
4. Describe the value of the lead generation magnet
5. Include a hero shot and headline above your web form
6. Create prominent opt-in forms above the fold
7. Use comfort language to build trust
8. Limit form field requirements
9. Ditch the “submit” button
10. Get permission to follow up with your leads
11. Nurture your leads through follow-up marketing

There are 3 different common format of web copy which can help you successful in the affiliate marketing. If you can utilize these skills, we make sure that your conversion can increase 50% or more.

1. A marketing letter

We personally are fond of marketing letters because our background is in writing direct response letters. We feel they’re personal and have the advantage of talking “one-to-one.” Some people feel that traditional direct response letters are too “hard sell” for the sophisticated Internet audience. But our experience is that you can tailor your letter to the level of your target market. And we dare say that those who argue otherwise have not scientifically tested a well-crafted direct response letter versus their current marketing documents.

Instead of worrying about sounding too hard sell, you should be concerned about NOT zeroing in on the problems of your target market. If you know and understand exactly what your market wants and give it to them, you’re putting all the odds in your favour.

If you choose to use marketing letters online, you need to pay very close attention to the formatting. Use LOTS of bullets. Bullet points are easy to read online. Some of our letters contain as much as 80% bullets. Why? Because people tend to scan. Your letter must be readable. And it should be 8 pages or shorter.

If you had a product and we only had one shot to help you be successful with it, we’d say “Use THE FORMULA” to create a killer sales letter for it and make that sales letter your home page with nothing else on it. That’s right! Nothing else. I’m convinced that you have to be a larger player or full-time Internet marketer to manage an effective “content” web site. It takes time to provide content. Once the sales letter proved itself, we’d start an associates program, submit articles to ezines, buy ads in ezines, send out online press releases and, in short, turn on the promotional machine!

2. A product review

You can put your features and benefits in a product review. People on the web are used to product reviews. Write a review similar to the ones you read in magazines. Of course, your product will receive a glowing review. Now, do NOT deceive by trying to make your article appear as though it’s a real magazine review. What you’ll find is that people are receptive to the format. And that alone is enough.

In addition to the product review, you can include links to testimonials, product pricing, special offer, success stories and the other elements of the FORMULA.

3. An article

Write about your product in the context of a helpful article similar to what people are used to reading in magazines. This format helps lower scepticism. We’re not crazy about methods two and three, but we have seen sites that use them effectively.

No one gets out of here alive. The clock is ticking. You can always make more money, but you cannot make more time. Time is the most valuable one we will ever own, and the funds are constantly diminishing. Withdrawals only, no deposits. And everyone knows it.

Saving time is something everyone desperately wants. To increase the value of your product or service, try to add some benefit like:

- Fast processing
- Fast delivery
- Fast results