The key to controlling an ongoing source of consistently high sales is having credibility. If you promote the products which have more credibility from customers, more people will pay your products.
This might sound vague or mysterious at this point. But we guarantee that after you’ve been in a marketing-intensive business for a few years, you’ll come to live by this principle.
We know of dozens of businesses that have customer lists of 2,000 to 3,000 customers. These businesses are making small fortunes year in and year out because they have built flawless credibility with their customers.
Think about it. Profits of $300 per year per customer comes to $600,000 on a list of 2,000 – and $900,000 on a house list of 3,000. Once you understand this simple principle of gaining and leveraging credibility, you begin to see how easy it actually is to create a highly profitable business.
Here’s another example. I have a consulting client who has produced exceptional results by leveraging their credibility. Our efforts together to sell information products to their house list of under 300 customers resulted in sales of over $175,000 last year – the first full year they were in business!
Take my word for it. A high degree of credibility with your house list is worth far more than anything else you could possibly imagine. I’ll show you everything you need to know to get, use, and maximize credibility in all your web marketing later in this course.
When we’re done, you’ll have everything you need to cash in by leveraging your own credibility.