Some of our advertisers are interested in collecting more subscribers through our network. Even though they can target the good keywords and channel to their campaign, the most common mistake we see advertisers made is lame offers like “fill your name and email address” or “join our email list” in the landing page.
Why? So you can spam me with an endless barrage of product pitches?
So right from the start you need to have the philosophy that you’ll give anyone who subscribes to your email list the best quality, highly targeted information, gifts and support.
And you need to tell your prospects and clients about the huge benefits of being on your list.
One of the most effective methods is to combine a high value gift with an enticing follow up series of lessons all delivered by email.
For example if you were a real estate agent looking to get more listings you might offer:
1. A report delivered online: 3 Price Killing Mistakes Most Home Owners Make When They Sell Their Home
2. A course delivered by email: 7 Secrets To Getting The Maximum Price When You Sell Your Home (The Insider Secrets Of A Property Investor With 18 Years Experience)
When your prospects sign up for your email you make it clear that you will only send them high quality information and resources designed to help them with the specific topic your email follow up is geared towards.
And you keep that promise.
That will get them excited about sharing their contact details so you can follow up with them and build trust and credibility and educate them about why they should do business with you.
Your part of the bargain is that you deliver high quality content and earn the trust and respect that leads to more sales and getting hired more often.
Remember your clients are “under your protection” and you need to give them the best advice possible.