Namesqueeze Pages and Hooqy

Monday, February 8th, 2010 Advertiser, Blog by hooqy

What is namesqueeze pages?

A “namesqueeze page” (which I’ll just call “namesqueeze” from here on) is a type of landing page designed to get someone to signup for an email list.

You can consider is a type of salesletter – but the “sale” is really a signup for a list.

Namesqueezes and Hooqy

Namesqueezes are technically separate from Hooqy. But they’re something that many successful Hooqy advertisers use.

I’d say even if you think you need them, you should at least try them. If you do them correctly, you should do significantly better than if you just send people directly to a salepage, or to blindly “shop” on your site.

Dating site example:

One of the niches I make money from, as an affiliate, is dating advice targeted toward men.

Note: I’ll use rough numbers here, to make the math easier.

So I started by sending traffic directly to the salespage of one product. It converts at roughly 1%, and pays about $40 per sale. So each click is worth $.40 in revenue.

But I wanted to promote different products. So I changed the paradigm to be about getting visitors to signup for a free email course (signups via namesqueeze).

After they signup, they’re sent to the salespage of that original product.

But my course gives free valuable information, that relate to 5 different products in the niche.

Averaging 2 “lessons” (emails) per product.

And also playing up a review page, where I pit the products against each-other (good points and bad points of each).

Bottom line is that I get a little over 1% conversion (on average) for each product.
Giving me about 5 times the sales per visitor.

Part of what makes those numbers is the fact that some subscribers will buy multiple items.

The more “rabid” your audience, the more you’ll see that effect.

Now the price you pay is to create extra content (email messages) and take time to hone your messages.