PPV stands for Pay Per View and is comparable to Pop -Up traffic, Although with some networks you can choose to have your ads to actually Pop-under.
In a nutshell, this traffic runs from a software that is installed on the end user’s computer. The Adware installs is NOT a hidden thing installed without user consent or knowledge, but rather something they have AGREED to install in order to enjoy something free in return. Users of these applications know that they may have to view occasional ads from time to time as a direct result of this install.
It’s important to understand that “Legal Adware” traffic is NOT caused by Spyware or Malaware…etc.. This traffic is COMPLETELY legal.
So this legal adwareis basically where a user downloads and uses an ad-supported software which he/she can un-installat anytime.
The contextual advertising works in two ways:
A – Some ads can be triggered when user view a certain website or URL.
B – Some ads can be triggered when users type in a particular term. In both cases the “Ads” are going to pop – over whatever the user is typing and/or visiting!
The beauty of this, is that this type of traffic gives us (the advertisers) MUCH more targeting than ANY other traffic source!
It’s even better (and cheaper) than PPC traffic (where you pay when a user “click” on your ad).
The real strength of PPV traffic… is that you can target by Keyword and/or URL.
So, by using this legal Adware traffic you can display an ad about “Gambling Website” while the user is actually visiting 888.com (the largest gamble website online).
Similarly… you can display your affiliate landing page when the user type the keyword: “Online Gambling” – I.e. Your ad goes to the user’s eyes WHILE they are looking for the EXACT same thing!
Even thought that the Adware traffic are COMPLETELY LEGAL… some CPA networks (like Azoogle.com) will just refuse to deal with you if they know you are promoting their offers using this type of traffic.
Other CPA networks, will just ask you to sign an addition form that is basically assuring them that you are not going to use any illegal Adware to promote their offers.
Our advertisers usually buy Hooqy PPV taffic to promote CPA network (Copeac, CJ, Clickbank, etc) campaigns. The traffic is so damn targeted, The advertisers got results that were more than enough to compensate the campaign’s investment.
The lovely thing about PPV traffic is: HIGH CONVERSION RATES!
If you do things the right way, you’ll see conversions that only being dreamed about!
Things like 5% to 9% are not uncommon!
You need to start with the right keywords and/or the right URLs to target (I.e. when should your ad pop over?!) You also need to eliminate the non converting targets…
While the cost per view is usually very small… having too many bad keywords/URLs is the key to failed campaigns!
Generally here is what we are going to do:
A -We will generate a list of super-targeted keywords using Google’s Keyword tool (or any other tool you like).
B -Run each keyword into the biggest 3 search engines (Google | Yahoo | MSN).
C -Get the links/URLs in the first 5 pages of results for each keyword phrase.
Try to open advertiser account now and buy PPV traffic. Our minimum deposit is only $25