Rest and Percolate are vital to your success. In order for your mind to sort, dissect, order, reorder, examine, flip flop, and manipulate all the raw information you gathered – then convert it into powerful copy ideas, you need to get some distance from the material.
Here’s how we recommend you do this. The research process will take anywhere from one day to a few weeks. Once you’ve gathered all your research information, sit down and quickly read through everything you’ve collected. Then take a major break.
Let your mind work its magic before you ever start writing copy.