So, what is a good headline? Well a good headline must excite your reader, it must connect with them in some way, it must be relevant to them, it must fire up their ambitions, awaken their dreams their desires and make them read on.
Your headline must make the reader think that it’s written specifically with them in mind, in other words your headline is not about your product; it’s about your customer.
The object of your headline is to help generate sales by connecting with the reader in such a way that the thought of ignoring it is totally eliminated.