Possibly the most valuable asset you can have in any business is a list of prospects and clients who trust you and are willing to buy from you repeatedly and recommend you to their friends and associates.
But most businesses ignore this asset. Why do we say this? When our clients advertise their campaign through our content network, their landing page never make any attempt at all to capture the customer name, email address, phone number, fax number, postal address or residential address.
We always suggest you need to capture these leads and follow up with them otherwise the value of the leads you generate will be much lower and the amount of money you can afford to spend to acquire a new client will also me much lower.
In the past it has not been really cost effective for some businesses to capture leads in a database.
All they have to do is send an email which is as close to free as you can get.
But this kind of marketing starts with capturing email addresses.
The good news is even a very small business can subscribe to a first class “autoresponder” service and send an email to every prospect and client automatically.
At the time of writing you can subscribe to some email marketing service like Aweber, probably the world’s leading online marketing email delivery method for just $20 a month.
And if you have a computer online in your business you can enter all the contact details you want into your autoresponder and it can follow up on your prospects and clients with targeted messages automatically for weeks, months and even years.
I’ll talk later about the myriad of different ways you can improve your online marketing with email autoresponders.
For now let’s look at how you get your prospects and clients eager to give you their email addresses and other other contact details.
And eager to do what’s called a “double optin” where they confirm online that they requested information from you and they WANT you to send them emails by autoresponder.
IMPORTANT POINT: This method should not be confused with spamming. Every one of your prospects and clients will choose to be on your email list and can get off any time simply by clicking on an “unsubscribe” link in every email you send.