When you create the CPV campaign, you must absolutely track the data. If you are not prepared to do this, I suggest you stop to run the campaign before you read this article.
When tracking, you must track everything such as:
• Traffic Source
• Ad Groups
• Keywords
• Ad Variations (CTR and Conversions)
• Type of Ad (Text or Image)
• CPA offers
• Landing Pages
If you are buying traffic from pay per view, then the most important item that you need to track are the keywords that you are bidding on.
You will see the 80-20 rule in your campaigns where 20% of the keywords are responsible for 80% of the traffic.
You only need to make adjustments to these 20% of your keywords to have a major impact on your ad campaign’s performance.
Pay per view traffic provides conversion tracking down to the keyword level. You can pull these conversion tracking codes from your PPV accounts and place the tracking codes at advertiser’s success page.
Also, if your CPV campaign is getting from CPA affiliate networks, almost all affiliate networks give you the ability to append Sub ID’s to your affiliate URLs for every unique URL. Most of contextual advertising networks will allow you to pass the keyword using dynamic keyword insertion.
For example, for Hooqy Media, all you have to do is append [keyword] to your affiliate URL and you will be able to track all your click-thru’s by keyword.
http://www.affiliateurl.com/subid1=[keyword]
So you can also log into your CPA affiliate accounts and see what keywords have converted in the “subid” reports section.